We started this brand to empower men to be better versions of themselves and live their best life. It's not a brand that is about being aggressive towards anyone, anywhere, especially women, but aggressive when it comes to chasing after hopes, dreams, goals and ambitions. More to the point, controlled, focused and channeled aggression when it comes to smashing through barriers, obstacles, excuses, limits and most of all, negativity.
It is possible for a man to be empowered yet compassionate. It's possible for a man to be fearless and sensitive. In fact we believe that a strong man is all of those things and more. A strong man is open minded, always learning more about the world. A strong man stands his ground and speaks his truth and at the same time, listens and engages with people who may have a different view point.
A strong man lifts people up and is always ready to lend a hand. His strengths are his kind, gentle nature but is not easily fooled or manipulated. He helps because he can and he should. A strong man is a good man for his family and his community.
A strong man keeps his word and follows through with what he said he was going to do. He says what he means and means what he says. He's on time because he value's other people's as much as his own. Strong men don't suffer fools and don't have time for small talk because he lives with passion and purpose. He understands that life is ending one minute at a time and he's running out of tomorrows, wasting time on gossip and small talk only distracts him from what he really wants to do.
We believe that above all else, a strong man is always a gentleman and respects women. He encourages and empowers people because he is confident in his own ability and isn't intimidated by a strong woman. There's no need to be, they compliment each other. A strong man is loyal and passionate, faithful and never afraid to be open and share his deepest secrets with the one he loves. He is open and honest. Far from perfect, a strong man is always ready to take ownership when mistakes are made. What ever he does, he is in it for the long haul because life is too short to play games with people.
We may be all about the empowerment and progression of men but let us finish with this. A strong man is a good man. He has faced his demons, taken ownership and lives life with passion and purpose. A weak man gives up easily, complains, blames and is waiting for someone to come and save him.
There's nothing to be afraid of when it comes to a strong man. A strong man is a good man and if you know one, cherish the connection because they're few and far between.