Society has watered down masculinity so bad that men are afraid to be men. It takes courage to stand by your convictions even if it means standing alone. It takes courage to stand up and speak out, especially against an injustice because most peop...

Do you have a code of living? Here’s part of mine. I hope you find it of value. . Have worthy goals. Worthy goals, both personal and professional, give meaning to your life. Goals make life interesting and help you realise that life is short,...

You hear a lot of negative talk surrounding non conformity, mostly from people who don't take the time to understand. They see only what they want to see, judging people for being different. . A lot of people are intimidated by non conformists...

We are excited to announce that we are partnering with Cairns Senjo Dojo Kyokushin Karate and will be sponsoring their team of fighters at the upcoming Budo Challenge Kyokushin Karate Tournament here on the Gold Coast, Queensland, Australia. .  We...

A lot of men dabble in life and wonder why they're unhappy. . They're unhappy because there's no real purpose, there's no goal setting, there's no direction and they don't really know who they are and what they're capable of. They're constantly be...

All great ideas begin with a thought. Before anything exists in reality, it must first exist in the mind. Your job is to think how, not whether you can or not but most people let what they think of themselves hold them back from creating. When I s...

Society is full of people doing the same as everyone else. Settling for an average existence, not taking ownership and following through with what they said we were going to do. . Now there's nothing wrong with being average if that's what you wan...

The one thing that completely blows me away when I ask people why they're not doing what they really want to do in life is the fact most people think they can't. There are lots of reasons why they think they can't. People think they're not smart e...

People who lack the courage, drive and determination to make shit happen and get shit done, view opportunism as something to be ashamed about. They don't understand that opportunities are everywhere and it's up to you to take advantage of them. Wh...

Integrity isn't doing the right thing while no one's looking. I guess that's just called being a good human. Integrity is staying true to your values while no one is looking, something a lot of people have trouble with. It's about dedication to yo...

If there is one piece of advice I could give you to make the most impact, this would have to be up there with the best. Intense realism. Seeing things as they are, not as you wished they were. . You can apply this to just about every area of life....

You do not have to live the life you were given. . That's not an insult to the people who brought you into this world. Not at all. In fact, trading the life you were given for the life you truly desire is in honour of them. You're taking the life ...

Self Reliance doesn't mean you don't need people around you. It simply means that you know that it's on you to create your own opportunities, make shit happen and get shit done. . There are too many people in society who believe there is someone c...

'𝘼𝙡𝙡 𝙢𝙚𝙣 𝙙𝙧𝙚𝙖𝙢, 𝙗𝙪𝙩 𝙣𝙤𝙩 𝙚𝙦𝙪𝙖𝙡𝙡𝙮. 𝙏𝙝𝙤𝙨𝙚 𝙬𝙝𝙤 𝙙𝙧𝙚𝙖𝙢 𝙗𝙮 𝙣𝙞𝙜𝙝𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙙𝙪𝙨𝙩𝙮 𝙧𝙚𝙘𝙚𝙨𝙨𝙚𝙨 𝙤𝙛 𝙩𝙝𝙚𝙞𝙧 𝙢𝙞𝙣𝙙𝙨, 𝙬𝙖𝙠𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙙𝙖𝙮 𝙩𝙤 𝙛𝙞𝙣𝙙 𝙩𝙝𝙖𝙩 𝙞𝙩 𝙬𝙖𝙨 𝙫𝙖𝙣𝙞𝙩𝙮: 𝙗𝙪𝙩 𝙩𝙝𝙚 𝙙𝙧𝙚𝙖𝙢𝙚𝙧𝙨 𝙤𝙛 𝙩𝙝𝙚 𝙙𝙖𝙮 𝙖𝙧𝙚 𝙙𝙖𝙣𝙜𝙚𝙧𝙤𝙪𝙨 𝙢𝙚𝙣, 𝙛𝙤𝙧 𝙩𝙝𝙚𝙮 𝙢𝙖𝙮 𝙖𝙘𝙩 𝙤𝙣 𝙩𝙝𝙚𝙞𝙧 𝙙𝙧𝙚𝙖𝙢𝙨 𝙬𝙞𝙩𝙝 𝙤𝙥𝙚𝙣 𝙚𝙮𝙚𝙨, 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙩𝙝...

Trial and error is a fundamental method of problem solving. It is characterized by repeated, varied attempts which are continued until success. It's time consuming and it's littered with temporary defeat but in my humble opinion, it will be a vi...

Some new stock has finally begun to roll in and the first update we have for you is our new Naysayer Slayer snapback caps in Firestorm and Camouflage.. These A Frame snapbacks are our best and most innovative design to date. Not only are we using ...

The most successful people on the planet programme their own mind which is why they’re able to do what they do. They are no better than you or I because we all come from the same stock. We’re all human with the same 24 hours in the day. . On a...

Why do we as humans try so hard to fit in? The most amazing thing about you and I is, there will never be another one like us. So why do we not celebrate the fact we are so very different? In today's world, so many people blend in by doing, imitat...

The male sex hormone testosterone is closely associated with aggression in both men AND women. I'm not going to go into the biological and emotional reasons why men become aggressive and the main reason is, I'm not qualified. All I know is, you ne...

We started this brand to empower men to be better versions of themselves and live their best life. It's not a brand that is about being aggressive towards anyone, anywhere, especially women, but aggressive when it comes to chasing after hopes, dre...

Words people don't like to use because it means making sacrifices, a commitment to what they said they were going to do yesterday and suffering and when I say suffering I'm not talking about being physically harmed in any way, although some people...

Thank you to all our amazing customers for their loyalty and continued support. We've had a very busy first half of the year even though things didn't start off the way we had planned. Covid has certainly made business interesting for a lot of peo...

Taking ownership doesn't mean you hold on to negativity. It means that you accept what has happened, the good, the bad and the ugly, because it happened and you cannot change it. It's what makes you a unique human and will form part of the epic ba...

There is a difference between living life with a sense of urgency and being in a rush. I think we tend to be in too much of a hurry these days without being present and life passes you by. We tend to be in a rush with no definite purpose behind wh...

That which grows fast withers just as rapidly. That which grows slowly endures. Josiah Gilbert Holland said it perfectly. The long game and the long road means having a long term plan and long term goals. Never sacrificing long term gains for shor...

Over the years I have often had conversations with people from all walks of life who don't think they have what it takes to level up, regardless of what level they were playing at. It's amazing the amount of people who " play it safe " but when it...

Your inner critic. That negative voice inside your head, conditioned by society, that tells you you're not good enough, you don't have the right, you're not qualified enough, you'll upset people and rock the boat. Its a negative voice that will ta...

Thank you for taking the time to check out our brand new website. Before I go any further I would like to say that I am extremely grateful for this opportunity to be of service, to inspire other men to think big and go after the life they truly d...